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	<title>Ken Shafer&#039;s Bloggity-Blog &#187; Rich Snippets</title>
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		<title>Impact of Rich Snippets on Traffic</title>
		<link>http://shaferdesigns.com/seo/impact-of-rich-snippets-on-traffic/</link>
		<comments>http://shaferdesigns.com/seo/impact-of-rich-snippets-on-traffic/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 22:18:37 +0000</pubDate>
		<dc:creator>Ken Shafer</dc:creator>
				<category><![CDATA[Engine News]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microformats]]></category>
		<category><![CDATA[RDFa]]></category>
		<category><![CDATA[Rich Snippets]]></category>

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		<description><![CDATA[On January 22nd, Google announced the inclusion of event-related information in their Rich Snippets. The protocol will be based off the hCalendar microformat and will look like this: Now, let&#8217;s consider another post that covers Rich Snippets as well as something called &#8220;Answer Highlighting&#8221; which looks like this: &#8220;Consider the example, [empire state height]. The first search result used to &#8230; <a href="http://shaferdesigns.com/seo/impact-of-rich-snippets-on-traffic/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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